Acquisition, repositioning, or cannibalism?
Startups can be valuable purchases - tech, users, brand image, or just some spare parts that could be reused are all important to the major
Target Impression Share, Google's New Smart Bidding Strategy
All the latest information on Google's newest Smart Bidding strategy, "Target Impression Share."
Google Outranking Share Explained For Marketing and Advertising Professionals.
Google Outrank Share is the best way to get your adwords ad above the fold of a search engine results page, or SERP.
Capture Rate explained for digital marketing
A quick synopsis of our proprietary metric and why it's important to separate different types of user actions.
An Introduction to Engagement Advertising
Engagement advertising, aka experiential marketing, event marketing, on-ground marketing, or participation marketing, lets users experience
Ambient Advertising is how brands get their name and logo in unconventional places creatively - bus stop advertising, elevators, bathrooms a
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